NOW Magazine

My approach blends creativity, collaboration, keen visual instincts, and effective project management. The goal? Elevate NOW's visual storytelling and create a seamless reading experience. I commence with in-depth content analysis to understand the editorial content, tone, and target audience. But it doesn't stop there. I also take the reins in managing and coordinating photoshoots, working closely with photographers, writers, illustrators, and a talented pool of creatives. Advertisement integration is pivotal for both content and revenue, and I ensure it seamlessly harmonizes with the reading experience while offering maximum visibility for advertisers. Moreover, adapting designs for both print and digital platforms is a priority, and timely delivery aligns with NOW's weekly schedule.

The central challenge was harmonizing NOW's well-established brand with a fresh and innovative design approach. The aim was to reinvigorate the paper's visual identity while retaining the trust of its loyal readers. Additionally, the seamless integration of advertisements posed a notable challenge, requiring close collaboration with advertisers to enhance the reader's experience. Lastly, maintaining design quality, consistency, and accuracy within the weekly production cycle demanded a streamlined workflow, highlighting the need for effective communication and adaptability.

As NOW's Art Director, we produced visually captivating and strategically impactful results, rejuvenating the publication's historical appeal and enhancing readability and engagement. The seamless integration of advertisements also improved overall cohesiveness, leading to higher readership engagement and revenue growth. Our efforts reaffirmed NOW's continued relevance in Toronto's media landscape, securing its place as a trusted source of information and entertainment.