Explore the strategic branding and creative direction behind On the Money Mondays, a project hosted by Relay. Michelle Wong's expertise in brand design and strategy shines in this engaging financial insights series.
Client
DEliverables
Year
My approach to On the Money Mondays was to transform Relay's expertise into a valuable resource for its audience. Through creativity, strategic planning, and a deep understanding of Relay's brand, I ensured the series conveyed thought leadership and engaged viewers effectively. Beginning with strategic planning and collaborating closely with Relay's team, I developed relatable concepts that simplified complex financial topics. Alignment with Relay's brand guidelines maintained consistency and recognition. I focused on compelling storytelling and visuals, overseeing the production process to ensure creative vision met technical execution. By creating social media assets and facilitating feedback and iteration, the project achieved the desired impact.
The On the Money Mondays presented several key challenges. Striking a balance between educational content and an engaging tone was crucial, given the potential complexity of financial topics. Aligning creative direction and branding with Relay's identity while adding a unique touch required careful thought and collaboration. Maintaining consistency and quality across the videos, especially when working with different contributors, demanded attention to detail and strong coordination. Overcoming these challenges involved strategic planning, feedback, and creative solutions. The collaborative effort of the marketing team, content experts, and production resulted in a successful video series that effectively addressed these challenges and delivered valuable content to the audience.
On the Money Mondays achieved its goals of educating and engaging the audience, providing valuable financial insights for small businesses. Through effective creative direction, branding, and meticulous execution, the project fostered trust, improved brand recognition, and expanded Relay's reach. The curated social assets extended the series' impact on social media, generating discussions and interactions. In becoming a valuable educational resource, the video series enhanced Relay's brand perception as a trusted advisor in financial insights for small businesses.
